Boost Business Image with Facility Cleanliness

How can you keep up with the changes in our society’s shopping experience while also boosting business image with facility cleanliness? Contract cleaning, in today’s fast-paced world, plays a massive role in customer experience, particularly within retail stores and departments. Cleaning can be an essential factor to boost your business image.

In the retail industry, the potential impact of poor hygiene could be damaging to your company and could:

• Drive traffic online or to your competitors
• Reduce the length of stay and consequently, overall spend
• At busy periods, drive people away as facilities cannot cope
• Alienate some visitors by not providing the right facilities, resulting in customers not returning due to their bad experience

Hygiene standards at retail venues, including shopping centres and outlet stores, are vital, 18% admit to not returning because of the poor levels of hygiene facilities on offer (Sarah OBeirne, 2014).

Enhance Customer Experience

Aside from new products and services offerings, consumers are looking for experiences that engage and please them. The National Retail Federation (NRF) said in one of its published reports that consumers are being driven more by brand experience. When a customer or client enters your store, they may not realize it, but they are judging you by the looks of your store. If your shop is shabby and uninviting, you might be losing business to your competitor. Your space hygiene can influence how comfortable the customer feels in a changing room. Whether your store window displays are inviting and orderly can be a selling factor to your customer.

Ultimately, then, your facility’s cleanliness can affect those all-important sales. Poor hygiene creates a negative first impression. It also influences the way people connect with their surroundings. It is important to maintain a clean, tidy, and professional space to ensure a positive and memorable experience for your store visitors. Your customer experience will be influenced by the overall retail environment and has a direct impact on their purchasing behaviour.

A clean retail space will attract and engage your market and increase the chances of customer purchases, return visits and customer recommendations. When your customers have a pleasant experience at your shop, it can boost your business image.

Hygiene Standards

In the rapid digital wave, people can buy pretty much everything from within the comfort of their own home. Customer expectations in retail stores are much higher to attract them to go out of their comfort zone. Store owners need to give them a good reason to get them spending time shopping in the store!

On the other side, retailers are finding ways to promote cross savings. As a result, over the last few years, there has been a reduction in the budget allocated to cleaning services. Daytime cleaning is an effective way of economizing. Still, beyond this, there is a kaleidoscope of technologies available on the market that can improve service innovation. Every aspect of your cleaning solution has to modernize.

Previously, window cleaning was conducted on an average of six days a week. This has now been halved thanks to innovations in technology. New glass cleaner brushes have revolutionized the approach to cleaning and sped up the process. Such products are especially useful in supermarkets and other premises where food is sold or prepared. The brushes are more durable and extremely effective in areas of heavy hygiene demand.

The latest innovations in technology will be beneficial to the staff. Besides, the customer experience will improve drastically. Cleaning technology is moving at such a rapid pace that soon we will see areas of all sizes being cleaned by robots. Exploring any new possibilities in cleaning retail spaces is the way for your brand to stand out in keeping the cleanliness of your store.

Increased Customer Satisfaction

Another crucial rule of running any business is being kind to your customers. Providing the cleanest, safest, and most welcoming environment for your customers is vital when it comes to guaranteeing repeat customers. If a customer at any point feels an establishment is unclean, unhygienic or unsafe, they’re unlikely to want to return. Moreover, it is going to damage your business’s potential profits and customer base. A commercial cleaning company offers a standard high quality of cleaning that helps you to boost your business image.

Quality cleaning of the floors is essential. Not only will dirty floors discourage customers from spending time in your store, but it also causes a safety risk. No matter the flooring, whether you have tiles, carpet, or vinyl, the cleanliness of your flooring will demonstrate to your customers how you value your products and customers.

As customers walk past your store, the windows and door front are the first thing they see. If there are marks on the glass, preventing a clear view of the window display, this will impact a customer’s decision to enter the store. Nobody wants to go to a dirty store and spend their time there.

Hazards Prevention and Control

You must keep your staff and customers healthy by removing the unseen allergens from the premises. If you let dust build-up to accrue, the cleaning process is more costly and labour-intensive. Ensuring quality air circulation will minimize the possibility of any unpleasant odours and nasty viruses. To improve air quality, a regular clean of your air conditioning system filters will prevent airborne bacteria from spreading. It can keep both your staff and customers healthy.

Untidy dressing rooms could mean customers avoid trying on clothing items reducing the likelihood of purchase. A clean restroom encourages positive feelings in customers about your business. This is because customers can equate the cleanliness of your company’s restroom with the cleanliness of your entire business. Cleanliness offers a perception of respect, consideration, and pride. Having a tidy and clean environment shows the store’s values.

Not only do retailers need to understand the importance of a clean environment but also tidy space. Staff should regularly browse the area and ensure products are neatly placed and folded on the shelves or hanging space. A clean environment can keep consumers happy and safe. If a customer is injured in your store, and they can prove the owner was negligent in maintaining a safe environment, they could win a costly judgment against your store.

All business owners must keep their property free of hazards that could pose a risk to public health and safety. The primary contributor to retail store slip-and-fall injuries is dirty, loose, and worn flooring. One of the best things a store owner can do to protect its customers is to keep walkways free of clutter and invest in cleaning services that keep everything safe, neat, and clean.

Avoiding micro-management is key to making sure your business is as successful as possible. Neglecting the potential offered by commercial cleaning companies puts unnecessary chores on your employees, while potentially actually costing the business money. Outsourcing streamlines your business by allowing you to focus on the actual activities, services, and jobs related to expansion, profit-margins, and projects.

Atalian has the experience and knowledge to clean enclosed and exterior retail shops effectively. We provide commercial cleaning services for businesses of any size. Book us today, and we will ensure that the job is done correctly and at the highest standard.